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About us

Pan African Retail (PANAR) is a Johannesburg-based online retailer dedicated to showcasing authentic African products. We connect Africa’s rich heritage to the world, empowering local businesses and reaching the African diaspora globally.

Our mission

At present, we are proud to offer products exclusively from South Africa. As we grow, we aim to expand our selection to include products from other African countries, all while celebrating the ingenuity and creativity of African makers. We believe in the power of innovation and the importance of building our own—creating products that not only serve us, but also empower us as creators and entrepreneurs, rather than just consumers.

Our mission is to showcase goods made in Africa by Africans, highlighting the incredible craftsmanship, creativity, and entrepreneurial spirit that thrives across the continent. In the long term, we aim to connect African-made products with people of African descent around the world—whether in the Caribbean, South America, or other regions with large African-descended populations. By doing so, we seek to foster a global community that celebrates and supports African innovation, entrepreneurship, and heritage.

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